雅思寫作素材：廣告的利弊大綱

If a product is good or it meets peoples needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人們購買商品是因爲需要，廣告沒有作用，僅僅是娛樂，是否認同?

相關提問：

1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?

2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 產品銷量的提高反映了廣告的作用，不是社會需求，是否認同?

3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 廣告應不應該被廢除?

薛鵬思路拓展：

廣告的利好：

1. 廣告的教育性： 公益廣告扮演了教育者的角色，例如，希望工程的廣告喚醒了人們對偏遠地區的失學兒童的關注。

2. 廣告的信息性：廣告是人們獲得信息的`渠道以及源泉。例如，電視購物廣告爲人們購買心儀商品提供了便利。

3. 廣告的娛樂性：廣告是傳媒的一種形式，通常具有幽默性，因此，有趣的廣告可以博人一笑，增加生活樂趣，例如蘋果手機的廣告。

廣告的弊端：

1. 非法廣告以及虛假廣告危害消費者的利益。例如，很多化妝品以及藥品廣告，充滿了花哨的宣傳語以及空洞的承諾，誇大產品的功能，極端情況下，威脅人的健康。

2. 明星代言的廣告，誘發消費者購買他們不需要的商品，增加了消費者的經濟負擔。

3. 很多電視廣告令人討厭，打斷精彩的節目。同理，很多人在街頭散發廣告單，污染環境，浪費行人時間。

解決廣告的弊端：

1. 政府對於非法廣告加強監管。

2. 廣告明星增強守法意識，理性代言。

3. 消費者增強自我保護意識，理性消費。

基本語料庫：

1. advertisement = advertising n 廣告

2. TV commercial n 電視廣告

3. public-service ads = public interest ads n 公益廣告

4. advertisement campaign n 廣告宣傳

5. wise consumers = wise buyers n理性的消費者

6. censorship of ads n廣告審查

7. wise buying n 理性消費

8. ads produced by super stars n明星做的廣告

9. makeup ads n化妝品廣告

10. medicine ads n藥品廣告

談及廣告的利好：

1. Under no circumstances can we uunderestimate the indispensable roles of ads

in our lives.我們不能忽視廣告在生活中的作用。

2. witty slogan 智慧的宣傳語

3. eye-catching pictures n 精美的圖片

4. exert a subtle influence on v對於 有微妙的影響

5. play the role of educator v 扮演教育者的角色

6. is a significant source of information v是信息的源泉

7. bring huge convenience to consumers v 給消費者帶來便利

8. serve the function of entertainment v 有娛樂功能

9. promote the sales of the relevant products v 提高相關產品的銷量

10. is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as 是不可缺少的產業，可以解決就業以及促進相關產業的繁榮例如

談及廣告的弊端：

1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由於廣告引起的弊端。

2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會僱傭歌手以及明星代言商品。

3. fake and illegal ads n虛假的非法的廣告

4. are full of flowery phrases and empty promises 充滿了花哨的宣傳語以及空洞的承諾。

5. buy goods without consideration = purchase goods impulsively v衝動購物

6. endanger the consumers interests v 威脅到消費者的利益

7. impose much pressure upon consumers economically v 增加消費者的經濟負擔。

8. consumers are affected by = consumers are influenced by = consumers are swayed by v消費者被 影響

9. poorly educated children in the remote rural areas n偏遠農村地區的文盲兒童

10. irrational buyers = unwise buyers n非理性的消費者

如何解決廣告的弊端：

1. strengthen the censorship of counterfeited or illicit ads v 加強對於非法廣告和虛假廣告的審查力度

2. Consumers could be away from those detrimental ads. 消費者可以遠離有害廣告的影響。

3. Ads stars enhance their lawful awareness and assume more social responsibilities 廣告明星應該增強守法意識以及承擔更多的社會責任

4. foster rational consumption habit v培養理性的消費習慣

5. collect some information of other consumers before buying a product v 在買商品前收集一些信息